Writing
What I would tell you if you were not paying me.
Everything here is the real method, not a teaser. If you read one of these and go and do it yourself, that is a good outcome. Most people would rather hand it over, and that is what the prices page is for.
Nearly half my orders never touched my website
My conversion rate looked bad enough to justify rebuilding the shop. Then I checked what was actually in the number, and the answer changed what I did next. Here is the check, and it takes about a minute.
4 September 2026 · 7 minute read
For local trades and servicesWhy you are not in the map pack, and what actually gets you there
The three businesses in the box above the search results take most of the calls. Here is how to check what you are up against, in about thirty seconds, and the three things that decide it.
4 September 2026 · 8 minute read
If you would rather not
Reading it is free. Doing it takes a weekend.
Every one of these is written so you can follow it without me. If you get halfway through and decide you would rather be doing your actual job, that is usually the right call, and the Health Check is where that starts.