Runs Itself

Prices

Here is what everything costs.

The most common question in this industry is what an AI consultant charges, and almost nobody answers it in public. Answering it is cheaper for both of us than three emails and a call that goes nowhere.

Start here

The Health Check

£195

Ninety minutes together, then a written plan within a week. The front door, and it comes off the price of anything you go on to buy.

  • Your website, judged on speed, clarity and whether it converts
  • How you show up on Google, in the map pack and in AI answers
  • Where the hours are going, and which of them a machine should be doing
  • A written plan with prices, yours to keep and act on without me

Website, on your account

£850 to £3,500

Built inside your own Squarespace, Shopify or WordPress, so you can change the words and swap the pictures the day it ships.

  • Refresh, £850 to £1,500: structure, copy, speed, mobile, forms, tracking
  • Rebuild, £1,800 to £3,500: full redesign, new structure and copy, brand applied properly
  • Everything in your account, in your name, from day one
  • Photography, video and logo design referred out and priced separately

Get found

£650 to £1,200

The work that decides whether anyone within ten miles ever sees you. Mostly unglamorous, mostly ignored, and it is where local money is won.

  • Google Business Profile built properly, plus a review engine that keeps filling it
  • Search Console, analytics, schema, sitemap and local pages
  • Answer-engine work, so you get named when someone asks an AI for a recommendation
  • Merchant Centre and Ads where there is a product to sell

Run it with AI

£850, or £600 a half day

Set up inside the tools you already pay for. No new platform to learn in month one, because that is how this fails.

  • Configured in your existing systems, plus two working sessions
  • A written AI policy for your staff, in plain English
  • Team workshop, £600 for a half day, up to eight people
  • Custom internal tools quoted separately

The Care Plan

£250, £550 or £950 a month

For when you would rather hand it over. Three months minimum, then monthly. Cancel whenever you like and keep everything.

  • Essentials, £250: site watched, updates, small changes, one plain report
  • Standard, £550: adds search, Business Profile, reviews and email
  • Full, £950: adds ads run to a margin target and quarterly AI work
  • Every account stays in your name, so leaving costs you nothing

Driving Lessons

£850

For when you would rather run it yourself. Four sessions in your own accounts, recorded, plus a written runbook.

  • Four sessions, in your systems, using your real work
  • A runbook written for you, not a generic manual
  • Your AI set up around how you actually work
  • Finished when you do a real job unaided, not when the hours run out

The small print, up front

How paying works

QuestionAnswer
Day rate, for anything not listed£550
How you payBank transfer against an invoice. Seven day terms.
VATNot charged. Not VAT registered.
Booking the Health CheckYour slot is held when the invoice is settled, and released after seven days if it is not.
Projects over £1,500Half up front, half on delivery.
Care PlansThree months minimum, then monthly. Thirty days notice, and you keep everything.
What comes off the priceThe £195 Health Check is deducted from anything you buy afterwards.

Why there is a charge for the first step

A free consultation is not free, it is paid for by the clients who do go ahead. £195 keeps it honest, keeps the diary clear, and gets you a written plan you can act on whether or not you ever use me again.

Straight answers

The questions people actually ask

How much does this cost?
Every price is on the pricing page. The first step is £195 for a Health Check, which comes off anything you buy afterwards. The day rate is £550. Nothing is hidden behind a form.
Is AI going to replace my staff?
Not in a business this size. What it replaces is the admin your staff hate: the chasing, the retyping, the same email written for the four hundredth time. The people are the reason customers come back, and automating the drudgery is what gives them time to be that.
My team already use ChatGPT without asking. Is that a problem?
It is the most common problem in small businesses right now, and 43% of owners say it worries them. The fix is not a ban, which never works. It is a short written policy saying what may and may not go into these tools, and one session explaining why. That is a fixed piece of work and it takes about a week.
What happens to my data?
Nothing goes into a tool until you know where it lives and who can see it. Customer records, staff details and anything covered by GDPR get handled deliberately, and if a job cannot be done safely I will tell you that instead of doing it.
Do I have to learn all this myself?
No. Most people want it handed over, which is the Care Plan. If you would rather run it yourself, that is Driving Lessons. Either way the accounts are in your name, so the choice stays yours later.
What if I want to leave?
You take everything and nothing breaks. The website, the domain, the Google accounts and the email tools are set up in your name from the first day. There is no notice period beyond the first three months and no hostage-taking. That is the whole point of the name.
Do you do photography or a logo?
No. Photography, video and identity design from scratch are other people's crafts, and I refer them out rather than do them badly. What I do is the site, the Google work, the email and the automation underneath.
How do I pay?
Bank transfer against an invoice, seven day terms. No VAT is charged.
Book a Health Check, £195 Score your business first